Release Strategy, Content, Creative Direction


The original OVERTIME series premiered at the John F. Kennedy Center’s Reach in February 2020. The premise of this original series focused on a day in the life of DMV artists and performers—providing insight into artists and their day jobs, while also showcasing and uplifting their artistic practice. Our ultimate goal was to shed light on the complexities of being an artist while providing a platform for artists to promote their Work. In addition to the screening at the Kennedy Center, we had a concert and party showcasing the art of the artists in the series.