When Fender came to us to develop strategy and content for their 2021 Giving Tuesday Campaign, they had two goals. Their first goal was is to raise over $100,000 for the virtual middle school music enrichment program with the Los Angeles Unified School District. Their second goal was to bring awareness to the incredible work the Fender Play Foundation is doing among the people who might resonate with Fender Play Foundation’s mission, as well as Fender employees. We worked with them to put together a campaign video, and social media content focused on helping them reach their goals.